Ojas Studio: An Innovative Blend of Ancient Wisdom and Modern Design

PepsiCo Design and Innovation's Award-Winning Packaging Design for the Modern Yogi

Ojas Studio is not just a brand; it's a lifestyle choice for the modern yogi. Created by PepsiCo Design and Innovation, it aims to spread the love and wonder of Ayurveda, an ancient Indian system of wellness. The brand's unique selling point lies in its three date and grain bite recipes, each inspired by the three doshas - the energies that define every person's makeup in Ayurveda.

The packaging design of Ojas Studio is a testament to the brand's commitment to making Ayurveda accessible to its target audience. The ingredients are clearly listed on the packaging, complemented by color coding and icon systems. These design elements simplify the process of determining which recipes are best suited to each dosha, making it easier for consumers to make informed choices.

The design challenge for PepsiCo Design and Innovation was to draw from ancient Ayurvedic wisdom and create an approachable brand for modern times. The result is Ojas Studio, a brand that speaks to busy yoga practitioners and Ayurveda enthusiasts who are looking for a way to balance their hectic schedules with their health and wellness goals.

Ojas Studio is available in both a multi-serve bag and a portable, single-serve format. This flexibility in packaging was crucial to best serve the brand's target consumer, offering convenience without compromising on the quality and integrity of the product.

The innovative design of Ojas Studio has not gone unnoticed in the industry. In 2020, it was awarded the Silver A' Packaging Design Award, a prestigious accolade given to designs that illustrate outstanding expertise and innovation. The award is a testament to the brand's commitment to creating a product that not only meets the needs of its consumers but also inspires amazement and wonder.

In conclusion, Ojas Studio is a shining example of how design can bridge the gap between ancient wisdom and modern lifestyle needs. Its innovative packaging design simplifies the complexities of Ayurveda, making it accessible and appealing to the modern yogi. With its award-winning design, Ojas Studio is set to continue making waves in the lifestyle and wellness industry.